Until now, all printed imagery was totally static in nature; meaning once the advertisement was printed, nothing on the print will change. This is inherently problematic for advertisers, because it's movement that catches people's eyes. But what if we had innovative technology that allowed us to take an ordinary printed piece of advertisement and turn them into something visually dynamic?
More specifically, what if we could take your graphic file, infuse our special EFX™ technology, and produced a new PRINTED piece of imagery that allows you to control the perceived color of the ink at specific desired locations on your print? That would be truly innovative; You may never go back to static prints again!
I know this is confusing, because it's brand new and something like this has never been done before. Well, we couldn't have received the patents if it wasn't new. Hopefully the video below can help you better understand the invention.
Imagine the ability to show multiple color shades of a model's lipstick, clothing, eye, or dress color on a single piece of printed media; and change the color with a touch of a button on your smart-phone. Or imagine dynamic imagery where the background or text is constantly transitioning to another color. That's imagery re-imagined! With three (3) US Utility Patents in place, EFX™ Imagery's technology will turn heads and get eye-balls on your advertisements.
US patent technology allows us to change the perceive color of ink on prints.
Using our app, select the colors you want to see and watch prints come alive! In the above example, we've target the model's lip and eye-shadow to change in color. Pick your favorite color pattern or custom design one yourself. It's easy!
Select the specific colors that match the color palette of your customers product line. Set the transition speed of the colors in your advertisement. Do this from anywhere you have an internet connection.
Do your prints change color? Ours do.
CC 2.0 photo courtesy: John McSparran Game of Thrones
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